There are a lot of sales strategies that make a product more confident. One of them is, as everyone knows, “sex sells” strategy. Its meaning is to make something best seller, you can use the easiest way: sexuality.
We are used to this strategy especially on automobile and motorcycle advertisements. Beautiful and hot girls presents the products. I don’t know if you pay attention the product in this situation but it makes the product more attractive.
This strategy was also used in some advertisements on computer world.